![]() ![]() Zhu Zhu Pets are kind of that perfect resolution to that conflict," says Kurzu. "There's a timelessness and a classic truth to the fact that kids simply want to own a hamster, but moms hate the mess. The Zhu Zhu Pets move and make noises, and when they are in a playset accessory (sold separately, of course), they act much as a pet would within that environment. Squiggles," will be "cuter than ever."Īlthough the young children who collected the robotic rodents six years ago have most likely moved on from the craze, Cepia is confident that it will have "tremendous success" with a new segment of children who will play with the toys. ![]() Kurzu says that the new toys, with names like "Pipsqueak" and "Mr. An official unveiling is planned for the Toy Fair, a major industry event in New York, this weekend. The family-run company plans to re-introduce the "Fab Four" original pets, plus four new pets, says Laura Kurzu, senior vice president of marketing at Cepia. Zhu Zhu Pets were a hot gift item when introduced for the 2009 holiday season, but Cepia says that demand that still exists for the toy line, which was discontinued in 2012. Smart, unpredictable, battery-powered hamsters are set to hit stores again this fall as Cepia re-launches its Zhu Zhu Pets toys.
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